check this out! kata salah seorang pembicara disana, yang gua pikir bisa lah disangkut2in ama kita punya work ethic hehehe...
1. hire people who have never worked in advertising
2. stop doing things the way it's been done before
3. don't begin by writing advertising
4. dig deep! hate something, change something!
5. break some rules
6. let go of control
7. keep doing things that hasn't been done before
8. don't try to please everyone
9. make some mistakes
10. collect things eventhough you don't know why?
11. ideas are everywhere

So, enjoy this bit!